Adi Dassler

Adolf (Adi) Dassler was a trained pastry chef, who made his first pair of running shoes in his parents laundry room in 1918. 1924 he started a company with his brother Rudolf (Rudi). As they both had been long time active in sport, it was not weird for both of them to start with a sportswear company. The first running shoes they made, became very famous. American athlete Jesse Owens won in 1936 at the olimpic games in Berlin four gold medals with these shoes.
Life after the tough years of the II WW made the brothers go seperate ways and then both of them started their own personal companies: Adi started "adidas" and Rudi started "puma". Adi, who was more in the factory, than in the office, was still more clever and become big with: three stripes that were taken in use in 1949, 1954 he evented football shoes with screwable corks that the German national football team was wearing already at the same year on the world cup which they won. Adidas became a symbol seen everywhere with the football team. He also brought first leather football to market and became the official ball supporter of world cup in Mexico at 1970.
Adi and Rudi didnt speak a word after going seperate ways and tried to trick eatchother in all ways, to show who is better. At 1978 died Adi Dassler, his brother died four years earlier.